A stronger commitment to training in music professions and empowering young people in CCIs

From February 20 to 23, Kajou took part in the Dakar Music Expo DMX 2025, a must-attend event for African and international music industry professionals. Alongside strategic partners of theAfrican Urban Music Campus (AUMC) such as the Goethe-Institut, and key players in the ecosystem such as EUNIC, theNGO GLOBE and theInstitut Français, Kajou reaffirmed its commitment to music education and the empowerment of young talent.

One of the highlights of Kajou 's participation at DMX 2025 was an exclusive panel discussion with Ndongo D, member of Daara J Family and head teacher at theAfrican Urban Music Campus. The panel highlighted the importance of training in the urban music professions and the impact of new technologies in facilitating learning and access to knowledge.

During this exchange, Ndongo D shared his expertise and vision on the transmission of musical knowledge to younger generations, stressing the need for a pedagogical approach adapted to the realities of the sector. He also highlighted how the AUMCprogram, accessible via the Kajou app, enables young artists to acquire essential skills in songwriting, digital marketing, sound design and career management.

Strategic collaboration for lasting impact

Kajou 's presence at DMX 2025 illustrates the importance of synergy between cultural institutions and those involved in musical training. Alongside influential organizations such as the Goethe-Institut, EUNIC, ONG-GLOBE and theInstitut Français, as well as the Association des Managers d'artistes du Sénégal, Kajou is committed to promoting the cultural and creative industries (CCI) in West Africa.

The event also provided an ideal opportunity to raise the profile of the AUMCcourse, which offers a unique opportunity for young talent to gain free access to high-quality teaching, enabling them to enter the professional urban music market with a solid foundation.

Thanks to its innovative approach and inclusive digital training model, Kajou has established itself as a key player in skills development for young artists in Africa. By integrating pedagogical content that is accessible offline and adapted to the realities of the field, Kajou actively contributes to the professionalization of the music sector and the emergence of new talent.

Dakar Music Expo 2025 marks a new stage in the expansion of theAfrican Urban Music Campus and the strengthening of Kajou 's role in non-formal education. With strategic partnerships underway, the future looks bright for young creators and cultural entrepreneurs eager to realize their full potential.

Kajou continues to open the doors of the music industry to emerging talent, helping them to build successful careers!