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West African youth suffer from a lack of educational and professional prospects. 91% of Senegalese have never received vocational training.

Faced with these challenges, many young people seek to emancipate themselves by expressing their creativity. Through art and music, they aspire to overcome obstacles, creating opportunities where none exist.

Kajou and Daara J Family have teamed up to create the African Urban Music campus, a free digital training program with no diploma requirements, to support young people in their quest for emancipation through music and creativity.

This ambitious program aims to train 10,000 young people over three years, opening the doors to the Cultural and Creative Industries, a real driver of development and emancipation.

Participants will have access to free training, structured around specialized modules and practical projects, and will conclude their learning with a unique feedback concert, where the top three learners will share the stage with their mentor.

The AUMC is more than a training program: it's a platform for learning, creating and elevating oneself. Kajou, true to its mission of democratizing access to knowledge and culture, is committed to revealing the immense potential of young Africans and turning each talent into a beacon of light for the continent's future.

Program partners